The trade show is a terrific opportunity for your business to make many valuable connections with potential customers and new partners as well as keep an eye on the competition’s progress since your last encounter.
But, the tradeshow also represents a considerable investment of time and financial resources and getting your business signage just right can greatly increase the ROIs. This places great importance on your signs. You need your business logos, branding and message to reach out above the confusion and grip your target audience while simultaneously striking a healthy professional respect into the hearts of your competitors all around.
Accomplishing this small miracle is not easily accomplished and it can take some time and practice to get it just right. But, to allow you the chance to avoid the considerable learning curve associated with getting your business signage PERFECT at your next event, the following article contains some of the most important best practices for Trade Show Signs.
Top Tips For Superior Business Signage Success
From the curves and hues to the position and height, there are so many devils hiding in so many details. What stands between you and your valued clients and the chances they will simply overlook your options on their way to the competition? The special way you apply the following advice.
No. 1: Read the fine print
Many of the rules and regulations for signage and publicity available for use is subject to change due to the various locations events are commonly held. Be sure to carefully read the terms and conditions for your trade show event. By knowing exactly what the rules are and what purposes they serve it is possible to maximize your visual effect exponentially, while still remaining within the confines of the trade show boundaries.
No. 2: Consider a Modular Plan
You will probably want to use your business signage at several different trade shows and locations, so think of a modular approach. Business signage companies can offer and extensive variety of signage solutions to suit a variety of needs. By looking at your signs modularly, you can create a collection of signs and banners that function together no matter where you go.
No. 3: A Cohesive Approach
You will want your company’s theme and message presented in a cohesive plan that runs seamlessly through each element of your signage. From your largest banner to the look and feel of your take-home materials the fonts, tones, motifs, décor and color scheme should be singular and professional. This sends a strong message about your business acumen and attention to detail a good thing at a trade show.
No. 4: Color Schemes
It is essential that the color schemes you use to portray your products services and business brand cast you in a good light. Colors provide very specific messages that many people only perceive in their subconscious. Nevertheless, these are highly-relevant to the decision-making processes they will apply when they are at the tradeshow. Unless, your specific industry requires or favors it, consider reducing your color scheme to a handful of options that all complement each other well. Too many different or confusing colors can be off putting.
No. 5: A Professional Business Image is Critical
While this should go without saying, take the time to do this task right. There have been far too many horrendous or hilarious oversights made in the design of business signage to pass up a moment of review. Look over your message, carefully examine your fonts, tones shapes and layouts. Consider how they will look magnified many times and in varying lighting conditions. Finally, check your spelling, punctuation and grammar twice, this will help you maintain a professional integrity and avoid mishaps in the final productions.
No. 6: Assign Messages Strategically
After you have come up with the best presentation for your company message, brand and contact information, and made doubly sure that everything is just right, it is time to choose which aspect of your message will go where. There will be signs of different sizes used to provide a different message to a visitor at a different visitor, as follow:
Large Signs – use these to splash a dazzling message across the room. Take this opportunity to make your business name and a strong tagline a presence seen from all sides. You should also include some contact information and your social media channels. Place these as high as you can to gain the most visible attention.
Medium Signs – People walking beneath your booth will also walk beneath your larger signs quite possibly out of their field of vision. This is where you will use your medium sized signs to right at eye-level. These are typically in a vertical format, so you can take that space to include some details about your special brand of products or services. These need to be cleverly designed to facilitate an interaction between the visitor and the staff of knowledgeable experts can step in with more information.
Smaller Signs and other Effects – Just as important as the rest are the smaller signs and details that fill in the gaps. Because these are directed to those visitors standing at your stall you can use these to be deeply informative as anyone who has come this far is probably already quite familiar with your industry.
No. 7: Get Creative (or professional help?)
After you have considered all these points listed above you must consider one more thing. It is quite likely your competition has found this popular article and will make use of many of these best practices as well. With this in mind, you will want to look for ways to demonstrate our business tone, creativity and style in as many creative ways as possible with Atlantic Sign.
You will find a plethora of different options and styles and ways to accomplish your tradeshows goals from expert’s business signage providers. It is quite likely that a short consultation with your signage expert can reveal a variety of solutions that fit your needs and budget perfectly.